The electric grid isn't an end in itself; it exists to power everything else. Our homes, hospitals, businesses, industries, and increasingly our digital economy all depend on it. But as the grid becomes more complex, it's easy to focus on the infrastructure and lose sight of why we're building it in the first place: the customers and communities it serves.
In this episode of The Switch, Julieta Giraldez speaks with Juliet Shavit, President and CEO of SmartMark Communications, about why the customer shouldn't be treated as an afterthought—or even just another grid asset—but as the reason the grid exists. Together, they explore how trust, communication, affordability, and customer engagement are becoming just as critical to the future of the grid as new technologies and infrastructure.
From smart meters and demand response to EVs, smart homes, and grid flexibility, the conversation challenges the industry to rethink planning from the customer's perspective. Because as the grid becomes more distributed and more complex, bringing customers along isn't optional—it's essential for building a reliable, resilient, and affordable energy future.
The views expressed in this podcast are solely those of the host/guests and do not necessarily reflect the official policy or position of any agency or company.
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